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JurnalJournal of Macromarketing vol. 27 no. 1 (Mar. 2007)
Bahasa: (EN )    Year:: 2007    Bulan: 03    Edisi: Softcopy    
Penerbit: SAGE Publications
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Macromarketing]
Artikel dalam koleksi ini
  1. Sidney Levy: Challenging The Philosophical Assumptions Of Marketing, halaman 7-14
  2. The Myth Of The Marketing Revolution, halaman 15-24
  3. "Aunt Jemima Is Alive And Cookin’?" An Advertiser’s Dilemma Of Competing Collective Memories, halaman 25-37
  4. Pansies To Parents: Gay Male Images In American Print Advertising, halaman 38-50
  5. Did Boulton Sell Silver Plate To The Middle Class? A Quantitative Study Of Luxury Marketing In Late Eighteenth-Century Britain, halaman 51-64
  6. Marketing Practices Used By The Emerging American Public Library System From Inception To 1930, halaman 65-73
  7. Nestlé: A Brief History Of The Marketing Strategies Of The First Multinational Company In The Ottoman, halaman 74-85

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