Detail Pengaruh Perceived Behavioral Control, Devices’ Frequency of Use, Security Risk terhadap Repurchase Intention pada Produk Fashion selama Work From Home: Mediator Customer Satisfaction Bibliografi Author: Cahyadi, Steven ; Soelasih, Yashinta (Advisor) Topik: Perceived Behavioral Control; Frequency of Device Use; Security Risk; Customer Satisfaction; Repurchase Intention Bahasa: (ID )     Penerbit: Program Studi Sarjana Manajemen Fakultas Ekonomi dan Bisnis Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2021     Jenis: Theses - Undergraduate Thesis Fulltext: 201701010093_Steven Cahyadi_LembarAdministrasi.pdf (299.32KB; 12 download) Steven Cahyadi_Undergraduated Theses_2021.Pdf..pdf (1.53MB; 16 download) Abstract This study aims to see the direct and indirect effects of Perceived Behavioral Control, Frequency of Device Use, Security Risk on repurchase intention through mediation of customer satisfaction. On This research used purposive sampling method which was conducted at 250 person. By using google form as a means of distribution. Data processing in the study using IBM SPSS Statistics 25 and analyzed by multiple regression test with the help of software process macro v3.5 by Andrew F Hayes. The results showed that the perception of behavioral control and frequency of use of the device has a significant direct effect on repurchase intention. Security risks do not directly affect on repurchase intention. perceived behavioral control and devices' frequency of use has a significant direct effect on customers satisfaction. Security risk does not have a significant direct effect to customer satisfaction. Customer satisfaction significantly affects significant effect on repurchase intention. This study also found that influence of perceived behavioral control and frequency of device use influence on repurchase intention with customer satisfaction as mediation. Meanwhile, security risk has no effect on repurchase intention with customer satisfaction as a mediation. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved