The Airmiles-high Clubs; Airline Alliances  

Oleh:

[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 401 no. 8759 (Nov. 2011), page 72.
Topik: Strategic Planning; Airlines; Alliances; Customer Services; Consolidation; International

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.69 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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For businesspeople who spend much of their time in the air, the three global airline clubs--Star Alliance, oneworld and SkyTeam--are all about such goodies as frequent-flyer points and access to comfy lounges. For the airlines that belong to them, the main benefit is that the other members hook them up with lots of passengers seeking connecting flights, helping them to fill their planes. Now there are few big network airlines left to be nabbed. The juiciest prize still on offer is LATAM, a giant to be formed next year through a merger of Brazil's TAM and Chile's LAN, which will dominate the skies of South America. As the alliances struggle both to broaden and deepen further, they face being unpicked by their customers, as ever more of them build their own flight itineraries using online portals, which can result in big savings. Oneworld's boss, Bruce Ashby, says the alliances are aimed at offering seamless service to business flyers who care more about convenience than price. The trouble is, such passengers are also sensitive to the big variations that still exist between each alliance's member airlines.

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