Detail ANALISIS PENERAPAN KUALITAS LAYANAN OJEK ONLINE (GO-RIDE) DAN PENGARUHNYA TERHADAP KEPUASAN, KEPERCAYAAN SERTA REPURCHASE INTENTION PADA PENGGUNA DI DKI JAKARTA (Studi Kasus : PT. Go-Jek Indonesia) Bibliografi Author: YAEL, KALMI ; Prasetya, Wibawa (Advisor); Natalia, Christine (Advisor) Topik: Go-Jek; Service Quality; Repurchase Intention; SEM; LISREL Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2018     Jenis: Theses - Undergraduate Thesis Fulltext: 125-Kalmi Yael-2014043009.pdf (3.15MB; 36 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract PT. Go-Jek Indonesia is one of Indonesia's largest technology companies based on the online transportation system. Until now, it has been proven that the public interest in online transportation is growing rapidly.In 2017, Chief of Telematics Research Institute Sharing Vision in Bandung, Dimitri Mahayana stated the trend of online transportation service is predicted to continue & at its peak in 2025 with potential market of US $ 5.6 billion. Based on the Sharing Vision survey of 160 respondents in January 2017, Go-Jek reach 61% of online motorcycle taxi users.With rapid increase in demand, also many competitors offering similar services like Grab Bike, Lady-Jek, and Blu-Jek. In effort to maintain consumer trust, Go-Jek will always strive in providing quality services to be the best in business competition.Go-Jek has implemented quality service system according the identification of variables in service quality and has provided a rating system on driver performance based on the service. Thus, it is interesting to examine howquality of service impact on achievement of consumer needs and whether the service can influence consumer behavior to have repurchase intention on services from Go-Jek especially Go-Ride.The research was conducted by distributing questionnaires using likert scale to 150 respondents. Indicators have been tested for their validity and reliability.The sampling technique applied is non-probability sampling type purposive sampling.All data is processed by SEM (Structural Equation Modeling) method through LISREL 8.7 application. The results prove that User Satisfaction & User Trust variables have significant effect on Repurchase Intention. So that way, PT. Go-Jek Indonesia can maintain the current quality of service that will affect the value of consumer trust, and also necessary to improve the promotion system. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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