Detail ANALISIS PENGARUH PENERAPANCUSTOMER EXPERIENCE TERHADAP BRAND AWARENESS, WORD OF MOUTH & REVISIT INTENTION PADA RESTORAN KOREA MUJIGAE Bibliografi Author: PUTRA, WINDY ; Prasetya, Wibawa (Advisor) Topik: customer experience; brand awareness; word of mouth; revisit intention; LISREL Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2018     Jenis: Theses - Undergraduate Thesis Fulltext: 91-Windy Putra-2014043045.pdf (1.84MB; 33 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Mujigae Korean Restaurant is one of the Korean restaurants that used the concept of "Korean Experience" when the consumer is in the restaurant will be provided with friendly service, a row of Korean dishes menu, and music video K-pop (Korean pop music). The growing number of people in Jakarta who are modern residents who love to spend their time to eat out of the house cause a tough competition among the restaurant businessmen. Foreign restaurants experienced a trend in Jakarta one of them is the Korean Restaurant. In this study aims to identify how the influence between customer experience, brand awareness, and word of mouth against the revisit intention and efforts to survive the competition of other Korean restaurants. This research is a research conducted by spreading the preliminary questionnaires to 30 respondents who have tested the validity and reliability, and continued the spread of questionnaires research to 200 respondents with purposive sampling technique. Then, the data is processed using SEM (Structural Equation Modeling) method with Lisrel 8.7 application. The result of the experiment showed that customer experience variables significantly influence brand awareness, word of mouth, and word of mouth variables significantly influence the revisit intention, and customer experience and brand awareness variables have no significant effect on revisit intention. Suggestions for this restaurant is to improve word of mouth, improve customer experience especially on sensory experience approach, and improve customer experience especially in emotional experience approach. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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