Detail Analisis Pengaruh Produk Ramah Lingkungan PT XYZ terhadap Brand Image Studi Kasus: di Toko XYZ, Mal Pondok Indah, Jakarta (Jurnal Manajemen/Th.XI/01Februari/2007) Bibliografi Author: Suhaily, Lily Topik: Green Product; Brand Image Bahasa: (ID )     Penerbit: Fakultas Ekonomi Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2007     Jenis: Article - diterbitkan di jurnal ilmiah nasional Fulltext: Lily Suhaily.pdf (522.8KB; 113 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: RR-2692 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Abstract Green product is one of the marketing strategy's tools to create brand image. The purpose of this survey is to determine the effect of the XYZ's green product to brand image. To analyze the data, simple regression and factor analysis are used. The result of the anlysis revealed that there is a significant effect of the XYZ company's green product to the brand image. Hence, all attributes can create the latent variable of the green product and the latent variable of the brand image. The dominant attribute in latent variable of the green product is the packaging of the XYZ company product thet can be reused. for the latent variable of the brand image, the dominant attribute is the XYZ company's brand name or symbol always associated as green product Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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