Detail How Good A Shopper Am I?Conceptualizing Teenage Girls’ Perceived ShoppingCompetence Bibliografi Author: Palan, Kay M. (Co-Author); Mallalieu, Lynnea Topik: Consumer Well-Being; Decision Making; Purchase Processes; Self-Concept Bahasa: (EN )     Penerbit: Academy of Marketing Science      Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: mallalieu05-2006.pdf (118.11KB; 8 download) Abstract Teenage girls represent the most highly sought after market segment in the U.S. because of their keen interest in shopping and their significant spending power. Teenage girls spend more time than teenage boys in shopping environments and outspend boys in every category except videogames. So, teenage girls clearly love to shop—but do they perceive themselves as good shoppers or is this a group who feels out of control when it comes to spending wisely and making considered decisions regarding purchases? If they lack the expertise and self-control to perform shopping tasks successfully, then there are numerous financial and psychological implications, including accumulating debt and exhibiting compulsive shopping behaviors that continue into adulthood. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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