Increased globalization of trade has led a growing number of firms to search beyond their
traditional domestic markets and focus on high-growth export markets not only to expand
but also to ensure their very survival. As a result, the role of exporting in firms' activity
has become increasingly important. Recognition of this is reflected in the fact that the
area of export performance has been gaining increased attention among academics and
managers. Research into export performance dates back to the innovating work of
Tookey (1964); since then there have been numerous studies published over the last four
decades that have been concerned with the export performance of the firm. However, in
spite of these research efforts, there is a lack of synthesis and agreement in the
conceptualization and operationalization of the construct. |