Detail EXPLORING DIFFERENCES BETWEEN OLDER AND YOUNGER CONSUMERS IN ATTRIBUTIONS OF BLAME FOR PRODUCT HARM CRISES Bibliografi Author: Laufer, Daniel ; Silver, David H. ; Meyer, Tracy Topik: Product Harm Crisis; Attribution Theory; Aging; Segmentation Bahasa: (EN )     Penerbit: Academy of Marketing Science      Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: laufer07-2005.pdf (125.35KB; 1 download) Abstract Recently, a number of articles suggest that consumer segments assess blame differently for a product harm crisis. For example, Laufer and Gillespie (2004) found in two separate experiments that women blame a company more than men for a product harm crisis in which it is unclear whether the company, consumers, or situational factors were responsible for the crisis. Studies in psychology also suggest that blame attributions can differ across consumers in different countries. In a review of studies comparing North American and East Asian perceivers, researchers concluded that the sharpest differences in attributions for the cause of an individual’s behavior lie in the weight accorded to contextual constraints and to pressures imposed by social groups (Choi, Nisbett and Norenzayan 1999). In a consumer context, Laufer (2002) suggests that based on these findings, consumers in individualistic societies may be more likely to attribute product failures to a company whereas consumers in collectivistic societies may be more likely to consider situational factors external to the company. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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