Detail Analisa Pengaruh Perceived Service Quality, Website Quality, E-WOM, dan Message Source Credibility Terhadap Buying Decision (Studi Kasus: Bhinneka.Com) Bibliografi Author: Prasetya, Wibawa (Advisor); Suganda, Yonatan Simon Topik: E-commerce; Jasa; Message Source Credibility; Electronic Word-of-Mouth; Website; Electronic Shopping Mall dan Konsep Portal; lectronic Word of Mouth dan Perceived Quality; Electronic Word of Mouth dan Source Credibility Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2014     Penyerta: Dilihat selain dengan website Unika Atma Jaya Jenis: Theses - Undergraduate Thesis Fulltext: 2010-043-121 Yonathan S S's Undergraduate Theses.pdf (3.53MB; 132 download) [Informasi yang berkaitan dengan koleksi ini di internet] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-1077 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract The research explains the impact of electronic word-of-mouth, source credibility, website quality and perceived quality towards buying decision. Research method applied was quantitative method. Analysis was done by collecting data from questionnaire with Bhinneka.Com’s consumer as respondents. This research is also descriptive and verificative while the analysis based on data processing using SEM method with theoretical and managerial implication. The growth of internet in Indonesia has nurtured the growth of e-commerce in this country. Based on data released by research beaurau Frost and Sullivam, with China, Indonesia has become the country with highest e-commerce growth in the world with average growth 17% per year. Through this research, it is concluded that variable electronic word-of-mouth and variable perceived quality does not affect buying decision. Variable website quality and variable source credibility measure the same thing, thus constructing a new variable named variable website credibility which affects buying decision significantly. This research also found that variable perceived quality has negative effect towards buying decision. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved