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JurnalJournal of Macromarketing vol. 25 no. 2 (Aug. 2005)
Bahasa: (EN )    Year:: 2005    Bulan: 08    Edisi: Softcopy    
Penerbit: SAGE Publications
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Macromarketing]
Artikel dalam koleksi ini
  1. Strangers In The Neighborhood: On The Loss Of "Society", halaman 29-221
  2. Building Understanding Of The Domain Of Consumer Vulnerability, halaman 128-139
  3. Consumer Vulnerability To Perceived Product Similarity Problems: Scale Development And Identification, halaman 140-152
  4. Critical Consumer Education: Empowering The Low-Literate Consumer, halaman 153-162
  5. Asian Americans In Magazine Advertising: Portrayals Of The "Model Minority", halaman 163-174
  6. Retail Redlining: Definition, Theory, Typology, And Measurement, halaman 175-186
  7. Functional Illiteracy And Nutritional Education In The United States: A Research-Based Approach To The Development Of Nutritional Education Materials For Functionally Illiterate Consumers, halaman 187-201
  8. Vulnerability In The Marketplace: Concepts, Caveats, And Possible Solutions, halaman 202-214
  9. Do The Poor Deserve Less Than Surfers? An Essay For The Special Issue On Vulnerable Consumers, halaman 215-218
  10. Vulnerable Women On Screen And At Home: Soap Opera Consumption, halaman 222-225

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