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JurnalJournal of Marketing Education vol. 18 no. 2 (Aug. 1996)
Bibliografi
Bahasa: (EN )    Year:: 1996    Bulan: 08    Edisi: Softcopy    
Penerbit: SAGE Publications
Jenis: Journal - ilmiah internasional
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Artikel dalam koleksi ini
  1. Internationalizing The Marketing Curriculum: The Professional Marketer's Perspective, halaman 5-16
  2. Using Peer Evaluations To Assess Individual Performances In Group Class Projects, halaman 17-27
  3. Integrating Quality Improvement Tenets Into The Marketing Curriculum, halaman 28-38
  4. Marketing Education For Russian Marketing Educators, halaman 39-49
  5. The Use Of Simulation Games In Marketing Classes: Is Simulation Performance Due To Luck Or Skill?, halaman 50-61

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