Detail Journal of Marketing (EBSCO) vol. 72 no. 6 (Dec. 2008) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2008    Bulan: 12    Edisi: Nov 2008     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.14 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini From the Editor:The State of the Journal, halaman 1 Competitive Density and the Customer Acquisition–Retention Trade-Off, halaman 3 Private-Label Use and Store Loyalty, halaman 19 Breaking Through Fast-Forwarding: Brand Information and Visual Attention, halaman 31 Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?, halaman 49 Brand Communities and New Product Adoption:The Influence and Limits of Oppositional Loyalty, halaman 65 Damage from Corrective Advertising: Causes and Cures, halaman 81 Customer Equity Drivers and Future Sales, halaman 98 Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget, halaman 109 Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings, halaman 132  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved