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Journal of Marketing (EBSCO) vol. 72 no. 5 (Sep. 2008)
Bibliografi
Topik:
CORPORATE ENVIRONTMENTALISM
;
CONSUMERS' RELATIONSHIP
;
CITATION ANALYSIS
;
RELATIONSHIP MARKETING
;
PRODUCT FUNCTIONALITY
;
PRODUCT JUDGMENTS
;
MARKETING
;
EKONOMIC
;
ADOLESCENTS
;
ANTISMOKING ADVERTISMENTS
;
FOOD CHOICES
;
HAPTIC INFORMATION
Bahasa:
(EN )
ISSN:
0022-2429
Year::
2008
Bulan:
09
Edisi:
Sep 2008
Penerbit:
American Marketing Association
Jenis:
Journal - ilmiah internasional
[
Lihat daftar eksemplar jurnal
Journal of Marketing (EBSCO)
]
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
JJ94.14
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Artikel dalam koleksi ini
Effect of Service Transition Strategies on Firm Value
, halaman 1-14
Reasons for Market Evolution and Budgeting Implications
, halaman 15-30
Does Academic Research Help or Hurt MBA Programs?
, halaman 31-49
Performance Implications of Adopting a Customer-Focused Sales Campaign
, halaman 50-68
Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?
, halaman 69-83
Flow Signals: How Patterns over Time Affect the Acceptance of Start-Up Firms
, halaman 84-97
When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings
, halaman 98-109
Customer Prioritization: Does It Pay Off, and How Should It Be Implemented?
, halaman 110-130
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
, halaman 131-148
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