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Detail
JurnalJournal of Marketing (EBSCO) vol. 72 no. 5 (Sep. 2008)
Bibliografi
Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION
Bahasa: (EN )    ISSN: 0022-2429    Year:: 2008    Bulan: 09    Edisi: Sep 2008    
Penerbit: American Marketing Association
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)]
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ94.14
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Artikel dalam koleksi ini
  1. Effect of Service Transition Strategies on Firm Value, halaman 1-14
  2. Reasons for Market Evolution and Budgeting Implications, halaman 15-30
  3. Does Academic Research Help or Hurt MBA Programs?, halaman 31-49
  4. Performance Implications of Adopting a Customer-Focused Sales Campaign, halaman 50-68
  5. Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?, halaman 69-83
  6. Flow Signals: How Patterns over Time Affect the Acceptance of Start-Up Firms, halaman 84-97
  7. When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings, halaman 98-109
  8. Customer Prioritization: Does It Pay Off, and How Should It Be Implemented?, halaman 110-130
  9. How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms, halaman 131-148

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