Detail Journal of Marketing (EBSCO) vol. 69 no. 4 (Oct. 2005) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2005    Bulan: 10     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.9 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini When Executives Speak, We Should Listen and Act Differently, halaman 1-7 Back to The Future : Integrating Marketing as Tactics, Strategy, and Organizational Culture, halaman 4-5 Moving Out of the U.S. Silo : a Call to Arms for Conducting International Marketing Research, halaman 6-7 Needed : A Larger Sense of Marketing and Scholarship, halaman 8-9 Does Marketing Need Reform?, halaman 10-11 Strategic Marketing and the CMO, halaman 12-13 Them Versus Us : Woes on the Bifurcation of the Academic Marketing Discipline, halaman 14-15 Revitalizing the Role of Marketing in Business Organizations : What Can Poor Academics Do to Help?, halaman 17-18 Readability and the Impact of Marketing, halaman 19-20 Influencing The Practice Through Big New Ideas, halaman 21-25 Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context, halaman 26-43 Does Distance Still Matter? Geographic Proximity and New Product Development, halaman 44-60 Resolving the Capability-Rigidity Paradox in New Product Innovation, halaman 61-83 Reference Price Research : Review and Propositions, halaman 84-102 The Formation of Buyer-Supplier Relationships : Detailed Contract Drafting and Close Partner Selection, halaman 103-117 The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications, halaman 118-132 Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study, halaman 133-154 Maximizing Profitability and Return on Investment : A Short Clarification on Reinartz, Thomas, and Kumar, halaman 153-154 A Customer Relationship Management Roadmap : What Is Known, Potential Pitfalls, and Where to Go, halaman 155-166 A Strategic Framework for Customer Relationship Management, halaman 167-176 The Role of Relational Information Processes and Technology Use in Customer Relationship Management, halaman 177-192 Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing, halaman 193-200 Why Do Customer Relationship Management Applications Affect Customer Satisfaction?, halaman 201-209 The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention, halaman 210-218 Reducing Adverse Selection Through Customer Relationship Management, halaman 219-229 Incorporating Strategic Consumer Behavior Into Customer Valuation, halaman 230-238 Managing Marketing Communications with Multichannel Customers, halaman 239-251 Making Customer Relationship Management Work : The Measurement and Profitable Management of Customer Relationships, halaman 252-261 Customer Strategy : Observations from the Trenches, halaman 262-263 Unleashing Potential, halaman 16  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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