Anda belum login :: 28 Nov 2022 01:34 WIB
Detail
JurnalJournal of Marketing (EBSCO) vol. 69 no. 4 (Oct. 2005)
Bibliografi
Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION
Bahasa: (EN )    ISSN: 0022-2429    Year:: 2005    Bulan: 10    
Penerbit: American Marketing Association
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)]
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ94.9
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
    Lihat Detail Induk
Artikel dalam koleksi ini
  1. When Executives Speak, We Should Listen and Act Differently, halaman 1-7
  2. Back to The Future : Integrating Marketing as Tactics, Strategy, and Organizational Culture, halaman 4-5
  3. Moving Out of the U.S. Silo : a Call to Arms for Conducting International Marketing Research, halaman 6-7
  4. Needed : A Larger Sense of Marketing and Scholarship, halaman 8-9
  5. Does Marketing Need Reform?, halaman 10-11
  6. Strategic Marketing and the CMO, halaman 12-13
  7. Them Versus Us : Woes on the Bifurcation of the Academic Marketing Discipline, halaman 14-15
  8. Revitalizing the Role of Marketing in Business Organizations : What Can Poor Academics Do to Help?, halaman 17-18
  9. Readability and the Impact of Marketing, halaman 19-20
  10. Influencing The Practice Through Big New Ideas, halaman 21-25
  11. Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context, halaman 26-43
  12. Does Distance Still Matter? Geographic Proximity and New Product Development, halaman 44-60
  13. Resolving the Capability-Rigidity Paradox in New Product Innovation, halaman 61-83
  14. Reference Price Research : Review and Propositions, halaman 84-102
  15. The Formation of Buyer-Supplier Relationships : Detailed Contract Drafting and Close Partner Selection, halaman 103-117
  16. The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications, halaman 118-132
  17. Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study, halaman 133-154
  18. Maximizing Profitability and Return on Investment : A Short Clarification on Reinartz, Thomas, and Kumar, halaman 153-154
  19. A Customer Relationship Management Roadmap : What Is Known, Potential Pitfalls, and Where to Go, halaman 155-166
  20. A Strategic Framework for Customer Relationship Management, halaman 167-176
  21. The Role of Relational Information Processes and Technology Use in Customer Relationship Management, halaman 177-192
  22. Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing, halaman 193-200
  23. Why Do Customer Relationship Management Applications Affect Customer Satisfaction?, halaman 201-209
  24. The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention, halaman 210-218
  25. Reducing Adverse Selection Through Customer Relationship Management, halaman 219-229
  26. Incorporating Strategic Consumer Behavior Into Customer Valuation, halaman 230-238
  27. Managing Marketing Communications with Multichannel Customers, halaman 239-251
  28. Making Customer Relationship Management Work : The Measurement and Profitable Management of Customer Relationships, halaman 252-261
  29. Customer Strategy : Observations from the Trenches, halaman 262-263
  30. Unleashing Potential, halaman 16

 Edit Artikel
Lihat Sejarah Pengadaan  Konversi Metadata   Kembali
design
 
Process time: 0.234375 second(s)