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Detail
JurnalJournal of Marketing (EBSCO) vol. 67 no. 4 (2003)
Bibliografi
Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION
Bahasa: (EN )    ISSN: 0022-2429    Year:: 2003    
Penerbit: American Marketing Association
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)]
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ94.5
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Artikel dalam koleksi ini
  1. Revenue Premium as an Outcome Measure of Brand Equity, halaman 1-17
  2. Plural Governance in Industrial Purchasing, halaman 18-29
  3. Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development, halaman 30-45
  4. Antecedents and Consequences of Merit Pay Faimess for Industrial Sales People, halaman 46-66
  5. Implementing a Customer Orientation : Extension of Theory and Application, halaman 67-81
  6. Sources and Financial Consequences of Radial Innovation : Insights from Pharmaceuticals, halaman 82-102
  7. How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets, halaman 103

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