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BukuContemporary Marketing and Consumer Behavior : An Anthropological Sourcebook
Bibliografi
Author: Sherry, John E. (Editor)
Topik: MARKETING - SOCIAL ASPECTS; CONSUMER BEHAVIOR; COMMUNICATION IN MARKETING; BUSINESS COMMUNICATIONS; ANTHROPOLOGY
Bahasa: (EN )    ISBN: 0-8039-5752-1    
Penerbit: Sage Publications     Tahun Terbit: 1995    
Jenis: Books
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: 658.8342 CON
    • Non-tandon: 1 (dapat dipinjam: 1)
    • Tandon: 1
    • Dalam proses usulan: 2
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  • Perpustakaan Pusat (BSD)
    • Nomor Panggil: 658.8342 Con
    • Non-tandon: 2 (dapat dipinjam: 2)
    • Tandon: tidak ada
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Artikel dalam koleksi ini
  1. Marketing and consumer behavior: into the field , halaman 3-44
  2. Apprehending the product: artifactual dimensions of consumer behavior, halaman 45-49
  3. Active ingredients, halaman 51-85
  4. Consumer behavior reflected in discards: a case study of dry-cell batteries, halaman 86-104
  5. Managing channel relations and organizational change: international and interfunctional aspects, halaman 105-108
  6. West African marketing channels: environmental duress, relationship management, and implications for Western marketing, halaman 109-168
  7. Antropology and total quality management: improving sales force performance in overseas markets, halaman 169-208
  8. Hearing the consumer's voice(s): contextual grounding of marketplace behavior, halaman 209-212
  9. The social organization of consumer behavior, halaman 213-244
  10. Brand loyalty and consumption patterns: the lineage factor, halaman 245-281
  11. Amidword: anthropology, metaphors, and cognitive peripheral vision, halaman 282-304
  12. Communicating through advertisements: consideration of the craft, halaman 305-308
  13. Malinowski, magic, and advertising: on choosing metaphors, halaman 309-329
  14. Speaking to customers: the anthropology of communications, halaman 330-345
  15. Being in the marketplace: experiential consumption, halaman 347-350
  16. Learning to "see": a folk phenomenology of the consumption of contemporary Canadian art, halaman 351-398
  17. Monadic giving: anatomy of gifts given to the self, halaman 399-432
  18. Antropology of marketing and consumption: retrospect and prospect, halaman 435-445
  19. Afterword: learning to see II, halaman 446-451

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Related courses
ABA 113 - ANTROPOLOGI (Bacaan Anjuran)
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