| This research aims to decide how much influence of Buzz Marketing for decision making of Air Purifier and to decide what is a factor from Buzz Marketing that still can be enhanced. Buzz Marketing is marketing technique for giving information of business from word of mouth. There are six Buzz Marketing Variables that will be used such as Value, Plan, Message, Prepared Sales, Network, and Resource to evaluate how much influence of Buzz Marketing for decision making of Air Purifier. Research methods that will be used is collecting data from questionnaire that has passed Validity and Reliability tests. Every Air Pure Air Purifier users will be used as the research object. Total sample for this research is 100 people with Quota Sampling Method. Purposive Sampling is the one of non-probabilitas sampling method that will be used. Based on the results with Multiple Regression Analysis, the important Buzz Marketing variable that need to be enhance so the decision making of Air Pure Air Purifier can be better is Variable Plan where that variable give significant effect for decision making of Air Pure Air Purifier. From the evaluation of that method, a factor that must be more enhanced so Air Pure Air Purifier selling will improve is Value because it has lowest Coefficient. |