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Person, Process, Choice: The Psychology of New Venture Creation
Shaver, Kelly G.
Scott, Linda R.
new business enterprises
Blackwell Publishing Limited
Person, Process, Choice.pdf
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Psychology can be distinguished from other behavioral sciences by Its emphasis on the behavior of the individual person. Behavior, in turn, Is influenced by the way in which the external world is represented in the mind, and by the individual's exercise of choice. The article examines the possibility that relatively enduring attributes of the person might affect entrepreneurial activity, describes the social cognitive processes involved in constructing representations of the external environment, and suggests which motivational variables affect behavioral choices. Although past research on "the psychology of the entrepreneur" has not been productive, a psychological approach based on persons, process, and choice holds promise for the future. ABSTRACT FROM AUTHOR Copyright of Entrepreneurship: Theory & Practice is the property of Blackwell Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.
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