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Detail
BukuAnalisis Loyalitas Pelanggan terhadap Kualitas Pelayanan PT Cayaco Anugerah Margana
Bibliografi
Author: Yulia ; Nugroho, A.Y. Agung (Advisor)
Topik: Loyalitas Pelanggan; Kualitas Pelayanan; PT Cayano Anugrah Margana
Bahasa: (ID )    
Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2007    
Jenis: Theses - Master Thesis
Fulltext: YULIA'S MASTER THESES.pdf (664.2KB; 77 download)
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: MM-484
    • Non-tandon: tidak ada
    • Tandon: 1
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Abstract
In this current business competition, companies try to maintain and create more customers. So in this research, author is going to write about an iron and steel distribution company which trying to maintain their customer in order to keep ahead of iron and steel industry by giving a quality service, so they can create their customer loyalty. A quality service which being given by PT Cayaco Anugrah Margana include accessibility, technical assistance, and delivery service. Author did this research by giving questionaires to 40 customers. And author use multiple linear regression with the help of SPSS 11.5 program to do the data. As we can see from the result of this SPSS 11.5 program, there are definitly an influence between the three independent variable ( accessibility, technical assistance, and delivery service ) with the costumer loyalty
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