Analisis pengaruh lingkungan fisik melalui persepsi waktu tunggu terhadap kepuasan nasabah (kasus antrian pada teller bank x cabang Madiun)  

Oleh:

Kurniawati, Dyah

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Widya Warta: Jurnal Ilmiah Universitas Katolik Widya Mandala Madiun vol. 30 no. 02 (Jul. 2006), page 26.
Topik: Ambient condition; Spatial layout and functionality; sign symbols and artifacts; perception of lay time and satisfaction of client.

Ketersediaan

Perpustakaan PKPM Nomor Panggil: W76 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This research aims to reveal the influence of physical environmental dimension which consist of ambient, spatial layout and functionality, and sign, symbols and artifacts toward perception of lay time and satisfaction ofcustomer. the data analysis technique used is path analysis. the first analysis was done on the path of physical environmental dimension toward perception of lay time, and the next analysis was performed on the path physical environmental dimension toward satisfaction of customer. the sample of this research is 200 bank customers. while the method applied to take the sample is purposive with accidental sampling.

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