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ArtikelResearch On Consumer Well-Being (CWB): Overview Of The Field And Introduction To The Special Issue  
Oleh: Sirgy, M. Joseph ; Lee, Dong-Jin ; Rahtz, Don
Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 28 no. 2 (Jun. 2008), page 341-349.
Topik: consumer well-being; consumer welfare; marketing and quality of life; sustainable marketing; ethical marketing; marketing ethics
Fulltext: 341.pdf (96.02KB)
Isi artikelIn this article, the authors introduce the concept of consumer well-being (CWB), address the distinction between consumer satisfaction and CWB, identify several conceptualizations of CWB, and briefly describe the five articles making up this special issue on CWB.
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