Promoting hiv risk awareness and testing in Latinos living on the U.S.-Mexico border: the tu no me conoces social marketing campaign.  

Oleh:

Olshefsky, Alisa M. ; Zive, Michelle M. ; Scolari, Rosana ; Zuniga, Maria

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Aids Education and Prevention: An Interdisciplinary Journal vol. 19 no. 05 (Oct. 2007), page 422.
Topik: The Tu No Me Conoces Social Marketing; HIV Testing; Latinos

Ketersediaan

Perpustakaan PKPM Nomor Panggil: A94 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Increased incidence of HIV/AIDS in Latinos warrants effective social marketing messages to promote testing. The Tu No Me Conoces (You Don't Know Me) social marketing campaign promoted awareness of HIV risk and testing in Latinos living on the California-Mexico border.

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