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ArtikelStrategi Komunikasi Politik Partai pada Pemilu Legislatif 2009 (Studi Kasus Partai Keadilan Sejahtera Yogyakarta)  
Oleh: Aminulloh, Akhirul
Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Ilmu Komunikasi vol. 08 no. 01 (2010), page 64-73.
Topik: Political Communication; Political Parties; Media; Society
Isi artikel Legislative elections 2009 followed by many political parties which purported to intense competition among political parties in the struggle for the vote. All the strategies, tactics, and methods are used by all political parties to win the election. Therefore, the role of communica- tion and media are very important. This study aims to identify strategies of political communica- tion Prosperous Justice Party (PKS) in legislative elections in 2009. This research was con- ducted at the PKS Board’s Region of Yogyakarta with qualitative descriptive method and inter- active analysis. The results of this study show that PKS election winning strategy formulated in the four stages of action: first, PKS heard; second, PKS invites; third, PKS talk; and fourth, PKS win. In carrying out the fourth stage of the action, the PKS using a strategy of political communication with the approach of interpersonal communication, public communication, and mass communication. The role of political communication strategies applied by the PKS in 2009 impressed the legislative elections less significant impact on the party vote. This is, heavily influenced by various factors, such as the number of money politics were done by other parties and populist government policies such as reduction of fuel oil and direct cash assistance, which was more profitable democrat party. So the Democratic votes rose 300% in the general election in 2009 than in 2004 elections, otherwise the other major political parties tend to decrease the acquisition of voice and only a relatively slight increase PKS.
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