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News Adventures; The Newspaper Industry
Article from Bulletin/Magazine
The Economist (http://search.proquest.com/) vol. 405 no. 8814 (Dec. 2012)
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Things have started to look a bit less grim for the newspaper industry, particularly in America. Revenues from advertising are still falling, but those from circulation have at last started to stabilise. At some papers, such as the New York Times, circulation revenues this year are forecast to offset the decline in advertising for the first time in at least five years. Charging for content online used to be the privilege of the lucky few, such as the Financial Times and Wall Street Journal, offering market-sensitive information readers would pay for. General newspapers opposed charging because they feared their traffic would drop--and their fragile digital ad revenues would fall rather than rise.
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