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ArtikelTantangan Sumber Daya Manusia Bidang Pemasaran Dalam Mewujudkan Value Oriented Marketing  
Oleh: Mamahit, Edward M. ; Huseini, Martani
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Jurnal Manajemen Prasetiya Mulya vol. II no. 4 (1995), page 63-70.
Topik: Sumber daya manusia; sumber daya manusia; value oriented; marketing
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ10.1
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelThe key success factors of the business for tomorrow are not merely efficiency and organizational flexibility. In the future creativity and value creation are becoming the important issues. The basis of competition of marketing side in the organization should be reframed to the value oriented marketing. Human resources play crucial factors in the organizational management. It will be difficult to compete in the trade liberalization era without having excellent preparation and planning of HRD for marketers.
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