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ArtikelCaterpillar is Absolutely Crushing It  
Oleh: Colvin, Geoff
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 163 no. 7 (May 2011), page 44-50.
Topik: Corporate Profiles; Financial Performance; Economic Crisis; Industrial Equipment; Multinational Corporations; Strategic Management; Dealers
Fulltext: Caterpillar is Absolutely Crushing It.pdf (48.61KB)
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Isi artikelFor anyone wanting to solve the apparent puzzle of Caterpillar's recent run of success, CEO Doug Oberhelman's experience managing in a devastated market is an important clue. The puzzle isn't just a 2010 story. In April, Caterpillar announced first-quarter profits that walloped Wall Street's expectations and pushed the stock to a new high some 30% above its previous all-time peak. Dealers are a key element in a virtuous circle that keeps Cat on top, what CFO Ed Rapp calls the Caterpillar flywheel. Caterpillar's strategists also realized that when you've got a lot of money to spend, you'd better spend it carefully. So they devoted months to identifying industries that are growing fast, in which customers are highly profitable, and in which Cat can capitalize on its dealer network or extend an existing business. Besides acquisitions, Cat announced a multibillion-dollar series of new and bigger factories in China, India, Brazil, and the US.
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