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Article from Bulletin/Magazine
Fortune vol. 163 no. 7 (May 2011)
Chief Executive Officers
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Apple's ruthless corporate culture is just one piece of a mystery that virtually every business executive in the world would love to understand. Whether Apple's startup ways are sustainable or the result of the sheer will of CEO Steve Jobs is the great unknown in explaining how Apple works. Jobs indoctrinates a culture of responsibility by hosting a series of weekly meetings that are the metronome that sets the beat for the entire company. Simplicity is key to Apple's organizational structure. The org chart is deceptively straightforward, with none of the dotted-line or matrixed responsibilities popular elsewhere in the corporate world. There is a small group at Apple that most certainly has met Steve Jobs. It's called the Top 100, and every year or so Jobs gathers these select few for an intense three-day strategy session at a proverbially secure, undisclosed location.
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