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ArtikelStuck in Low Gear; Tata's Nano  
Oleh: [s.n]
Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist ( vol. 400 no. 8747 (Aug. 2011), page 56.
Topik: International; Automobile Industry; Market Strategy
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: EE29.67
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    Lihat Detail Induk
Isi artikelRatan Tata had a dream of getting poor Indians off the motor bikes to which whole families precariously cling and into shiny new cars they could buy for 1 lakh (100,000) rupees, or about $2,200. As head of Tata Group, he envisioned distributing flat packs of parts to rural mechanics who would become successful entrepreneurs assembling the kits into complete cars in the heartlands where 750m poor Indians live. Manufacturing reality squashed the flat packs and the Nano, as the world's cheapest car came to be called, is now made in a giant factory in Sanand, Gujarat. It could turn out 250,000 Nanos a year, but it is barely ticking over. Since its launch with great fanfare in 2009, the Nano has swerved from one crisis to another.
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