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IT's Arab Spring; Personal Technology at Work
Article from Bulletin/Magazine
The Economist (http://search.proquest.com/) vol. 400 no. 8754 (Oct. 2011)
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Lihat Detail Induk
Willem Eelman, the chief information officer (CIO) of Unilever, an Anglo-Dutch consumer-goods giant, recounts the reaction of young employees when they first come across the complicated and often confusing ways in which many big corporate IT systems still present information to staff. "They take a look at a business-application screen and they scream in horror," he says. The youngsters are even more horrified when presented with tomes of instructions through which they must plough before getting down to work. Like many other companies, Unilever is recruiting from a generation whose expectations of technology have been profoundly shaped by Facebook, mobile apps and other innovations. The rapid spread of tablets and smartphones, and the magnetic attraction of social networks and other online tools such as Twitter, mean that people of all ages have grown accustomed to having powerful yet easy-to-use technologies at their fingertips. Many of them want the same stuff at work too. How far firms are affected by all this will largely depend on the nature of their business. Those with a highly mobile workforce are already seeing swift changes.
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