Effects of Simplifying Choice Tasks on Estimates of Taste Heterogeneity in Stated-choice Surveys  

Oleh:

Johnson, F. Reed ; Ozdemir, Semra ; Phillips, Kathryn A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Social Science & Medicine (www.elsevier.com/locate/sosscimed) vol. 70 no. 2 (Jan. 2010), page 183-190.
Topik: Stated-choice Approach; Experimental Design; Overlap; Taste Heterogeneity; USA; HIV Testing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS53 Non-tandon: 1 (dapat dipinjam: 1) Tandon: tidak ada

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Isi artikel

Researchers usually employ orthogonal arrays or D-optimal designs with little or no attribute overlap in stated-choice surveys. The challenge is to balance statistical efficiency and respondent burden to minimize the overall error in the survey responses. This study examined whether simplifying the choice task, by using a design with more overlap, provides advantages over standard minimum-overlap methods. We administered two designs for eliciting HIV test preferences to split samples. Surveys were undertaken at four HIV testing locations in San Francisco, California. Personal characteristics had different effects on willingness to pay for the two treatments, and gains in statistical efficiency in the minimal-overlap version more than compensated for possible imprecision from increased measurement error.

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