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ArtikelThriving Locally in The Global Economy (HBR Classic)  
Oleh: Kanter, Rosabeth Moss
Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link ( vol. 81 no. 8 (2003), page 119-128.
Topik: global economy; community relations; developing countries; globalization; HBR classics; international business; international marketing; local government; market entry; social enterprise
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: HH10.22
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Isi artikelMore and more small and midsize companies are joining corporate giants in striving to exploit international growth markets. At the same time, civic leaders worry about their communities' economic future in light of the impact of global forces on the operation and survival of businesses. How can communities retain local vitality yet still link their businesses to the global economy ? Harvard professor Rosabeth Moss Kanter addresses that question in this classic HBR article, originally published in 1995. To avoid a clash between international economic interests and local political interests, globalizing businesses must learn how to be responsive to the communities in which they operate, Kanter says. And communities must determine how to create a civic culture that will attract and retain footloose companies. The author surveyed five U. S. regions with direct connections to the global economy - Boston, Cleveland, Miami, Seattle, and the Spartanburg - Greenville region of South Carolina - to determine their business and civic leaders' strategies for improving their constituents' quality of life. She identified ways in which the global economy can work locally by capitalizing on the resources that distinguish one place from another. Kanter argues that regions can invest in capabilities that connect their local populations to the global economy in one of three ways : as thinkers, makers, or traders.
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