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Tetap Bertahan Ditengah Krisi: Suatu kajian Teoritis
Article from Journal - ilmiah nasional
Widya Warta: Jurnal Ilmiah Universitas Katolik Widya Mandala Madiun vol. 34 no. 01 (Jan. 2010)
Global Financial Crisis
People's Purchasing Power
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Global financial crisis creates some crusial impact for Indonesia. Alot of companies are forced to fire their employees significantly, as an effeect of the decline of foreign demand on Indonesian Products. Besides the impacts on financial and banking sectors, global financila crisi also causes some great problems on industrial sectors, which employ so many workers, such as mining , energy, textile, garment, shoes, automotive, and food-beverage industries. For Indonesian companies, the problems become greater because of the increase of credit interest offered by commercial banks (in line with the increase of Indonesia Central Bank rates), less credit realization, and the decrease of peoples'purchasing power. There are four alternative for the companies to survive in the crisis: (1) being defensive more than offensive, (2) giving priority to prospective customers, (3) being creative, and (4) optimalizing domestic markets.
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