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Developing A Subjective Measure Of Consumer Well-Being
Sirgy, M. Joseph
Wright, Newell D.
Article from Journal - ilmiah internasional
Journal of Macromarketing vol. 22 no. 2 (Aug. 2002)
This study develops a macro measure of consumer well-being based on the notion that consumer well-being is determined by satisfaction with the acquisition, possession, consumption, maintenance, and disposition of consumer goods and services. In a survey of 298 university students, the proposed measure was found to have predictive (nomological) validity in relation to life satisfaction for three out of its five dimensions— acquisition, possession, and consumption. In sum, satisfaction in the consumer life domain was demonstrated to be an important component of life satisfaction.
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