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ArtikelJ&J: Secrets of Success  
Oleh: Colvin, Geoff ; Shambora, Jessica
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 159 no. 9 (May 2009), page 64.
Topik: Johnson & Johnson; Profits; Sales; Dividends
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FF16.39
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelAre you having a tough year at your company? Sorry to hear it. If it makes you feel any better, they're also having a tough year at Johnson & Johnson. How tough? Well, it appears - though it's not certain - that sales may actually decline in 2009, and that hasn't happened in 76 years. Profits will probably decline too, which hasn't happened in 25 years. But don't worry about the dividend. The company will almost certainly manage to raise it this year, just as it has done annually for the past 46 years. Okay, that probably doesn't make you feel any better. Those facts show the extent of the damage at J&J during the economic collapse, and if it seems laughably mild, then you're beginning to see why this company is worth much more attention than it usually gets. J&J (JNJ, Fortune 500) doesn't make a lot of noise. It doesn't seek media attention and rarely gets major headlines. Its advertising focuses on its famous brands - Band-Aids, Tylenol, Splenda - that don't include the J&J name. The company is easy to overlook, yet in these desperate times its extraordinary performance demands closer scrutiny than ever.
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