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ArtikelStrategic Marketing Planning Guided by The Quality-of-life (QQL) Concept  
Oleh: Sirgy, M. Joseph
Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 15 no. 3 (Mar. 1996), page 241-259.
Topik: Strategic Marketing
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: BB27.24
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelAn emerging ethical philosophy in marketing developing.This philosophy is based on quality-of-life studies which are becoming an important topic of research in behavioral and social sciences (basic and applied research). This paper addresses the QOL orientation in marketing from a decision-making perspective. Specifically, this paper shows how marketers can engage in strategic marketing planning guided by the QOL concept.
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