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ArtikelApplying Critical Discourse Analysis in Strategic Management Research  
Oleh: Phillips, Nelson ; Sewell, Graham ; Jaynes, Steve
Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Organizational Research Methods vol. 11 no. 4 (Oct. 2008), page 770-789.
Topik: strategy; social construction; critical discourse analysis; power; strategic change
Fulltext: 770.pdf (261.36KB)
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: OO3.10
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Isi artikelCritical discourse analysis has become an increasingly popular methodology in organization and management studies. In this article, the authors explore the potential for this methodology to be more widely used in strategic management research. They begin by identifying three research approaches that, to a greater or lesser extent, share a concern with the relationship between language and the formulation and implementation of strategy—strategy as a system of shared meaning, strategy as text and talk, and strategy as truth. They then discuss how critical discourse analysis can be used to extend and develop these approaches by exploiting their underlying complementarities. Finally, using the example of a recently completed case study of strategic change in a large banking and financial services institution, they explore the practical implications of applying critical discourse analysis in strategic management research.
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