Detail Journal of Marketing (EBSCO) vol. 68 no. 4 (Oct. 2004) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2004    Bulan: 10     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.7 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini The Price Is Unfair ! A Conceptual Framework of Price Fairness Perceptions, halaman 1-15 The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits, halaman 16-32 Antecedents and Outcomes of Marketing Strategy Comprehensiveness, halaman 33-46 Customer Knowledge Development : Antecedents and Impact on New Product Performance, halaman 47-59 Impression Management Using Typeface Design, halaman 60-72 Metrics for Making Marketing Matter, halaman 73-75 Measuring Marketing Productivity : Current Knowledge and Future Directions, halaman 76-89 Return on Investment Implications for Pharmaceutical Promotional Expenditures : The Role of Marketing-Mix Interactions, halaman 90-105 A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy, halaman 106-125 Flow Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?, halaman 126-141 New Products, Sales Promotions, and Firm Value : The Case of the Automobile Industry, halaman 142-156 Strategic Responses to New Technologies and Their Impact on Firm Performance, halaman 157-171 Customer Satisfaction and Shareholder Value, halaman 172  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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