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Cases in strategic marketing management : business strategies in muslim countries
Author:
Quelch, John A.
Penerbit:
Prentice Hall
Tahun terbit:
2001
Jenis:
Books
Competing After Redical Technological Change : The Significance of Product Line Management Strategy
Author:
Jones, Neil
Artikel dari
Strategic Management Journal vol. 24 no. 13 (2003)
, page 1265-1288
Extend Profits, Not Product Lines
Author:
Quelch, John A.
;
Kenny, David A.
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 72 no. 5 (1994)
, page 153-164
Global marketing management
Author:
Kotabe, Masaaki
;
Helsen, Kristiaan
Edisi:
2nd ed.
Penerbit:
New York:
John Wiley & Sons
Tahun terbit:
2001
Jenis:
Books
Learning Across The Life Cycle : Experimentation and Performance Among The Hollywood Studio Heads
Author:
Miller, Danny
;
Shamsie, Jamal
Artikel dari
Strategic Management Journal vol. 22 no. 8 (2001)
, page 725-746
Letting The Market Work for You : An Evolutionary Perspective on Product Strategy
Author:
Sorenso, Olav
Artikel dari
Strategic Management Journal vol. 21 no. 5 (2000)
, page 577-592
On Protection and The Product Line : A Reply
Author:
Krishna, Kala
Artikel dari
INTERNATIONAL ECONOMIC REVIEW vol. 33 no. 4 (1992)
, page 977-979
Protection and The Product Line : A Comment
Author:
Wall, Howard J.
Artikel dari
INTERNATIONAL ECONOMIC REVIEW vol. 33 no. 4 (1992)
, page 973-976
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