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Avoid The Four Perils of CRM
Author:
Reichheld, Frederick F.
;
Schefter, Phil
;
Rigby, Darrell K.
Artikel dari
Harvard Business Review vol. 80 no. 2 (2002)
, page 101-110
Breaking The Trade-Off Between Efficiency and Service
Author:
Frei, Frances X.
Artikel dari
Harvard Business Review vol. 84 no. 11 (Nov. 2006)
, page 92-105
Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
Author:
Bolton, Ruth N.
;
Lemon, Katherine N.
;
Verhoef, Peter C.
Artikel dari
Journal of Marketing (EBSCO) vol. 72 no. 1 (Jan. 2008)
, page 46-64
Follow this path : how the world's greatest organizations drive growth by unleashing human potential
Author:
Coffman, Curt
;
Gonzalez-Molina, Gabriel
Penerbit:
New York:
Warner Books
Tahun terbit:
2002
Jenis:
Books
Is Your Company Ready for One-to-One Marketing ?
Author:
Peppers, Don
;
Rogers, Martha
;
Dorf, Bob
Artikel dari
Harvard Business Review vol. 77 no. 1 (1999)
, page 151-164
Marketing
Author:
Pride, William M.
;
Ferrell, O.C.
Edisi:
15th ed.
Penerbit:
Australia:
South-Western
Tahun terbit:
2010
Jenis:
Books - Textbook
Preventing The Premature Death of Relationship Marketing
Author:
Dobscha, Susan
;
Fournier, Susan
;
Mick, David Glen
Artikel dari
Harvard Business Review vol. 76 no. 1 (1998)
, page 42-53
Service Management and Marketing : A customer relationship management approach
Author:
Gronroos, Christian
Edisi:
2nd ed.
Penerbit:
John Wiley & Sons
Tahun terbit:
2000
Jenis:
Books - Textbook
Services marketing : integrating customer focus across the firm
Author:
Zeithaml, Valarie A.
;
Bitner, Mary Jo
Edisi:
3rd ed.
Penerbit:
Boston:
McGraw-Hill
Tahun terbit:
2003
Jenis:
Books
The performance prism: the scorecard for measuring and managing business success
Author:
Neely, Andy
;
Adams, Chris
;
Kennerley, Mike
Penerbit:
London:
Prentice Hall
Tahun terbit:
2002
Jenis:
Books - E-Book
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