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AI strategy for sales and marketing : connecting marketing, sales and customer experience
Author:
King, Katie
Penerbit:
London:
Kogan Page Publishers
Tahun terbit:
2022
Jenis:
Books - E-Book
Customer - driven marketing: lessons from enterpreneurial technology companies
Author:
Smilor, Raymond W.
(Editor)
Penerbit:
Lexington Books
Tahun terbit:
1989
Jenis:
Books
Innovate!: straight path to quality, costumer delight and competitive advantage
Author:
Schumann, Paul A.
;
Prestwood, Donna C.L.
;
Tong, Alvin H.
;
Vanston, John H.
Penerbit:
New York:
McGraw-Hill
Tahun terbit:
1994
Jenis:
Books
Long tail: pilihan tak terbatas, menciptakan permintaan tak terbatas
Author:
Anderson, Chris
Penerbit:
Jakarta:
Gramedia Pustaka Utama
Tahun terbit:
2007
Jenis:
Books
Managing Imitation Strategies : How Later Entrants Seize Markets from Pioneers
Author:
Schnaars, Steven P.
Penerbit:
Free Press
Tahun terbit:
1994
Jenis:
Books
Marketing metrics : leverage analytics and data to optimize marketing strategies
Author:
Inge, Christina
Penerbit:
London:
Kogan Page Publishers
Tahun terbit:
2022
Jenis:
Books - E-Book
Marketing strategy in the digital age : applying Kotler’s strategies to digital marketing
Author:
Kotler, Milton
;
Cao, Tiger
;
Wang, Sam
;
Qiao, Collen
;
Zhang, Yuheng
(Translator)
Penerbit:
Singapore:
World Scientific
Tahun terbit:
2020
Jenis:
Books - E-Book
Momentum: how companies become unstoppable market forces
Author:
Ricci, Ron
;
Volkmann, John
Penerbit:
Harvard Business School Publishing
Tahun terbit:
2003
Jenis:
Books
The end of marketing : humanizing your brand in the age of social media and AI
Author:
Gil, Carlos
Penerbit:
London:
Kogan Page Publishers
Tahun terbit:
2020
Jenis:
Books - E-Book
The New marketing era : marketing to the imagination in a technology-driven world
Author:
Postma, Paul
Penerbit:
McGraw-Hill
Tahun terbit:
1999
Jenis:
Books
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