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BukuAdvertising and promotion: an integrated marketing communications perspective  
Author: Belch, George E.; Belch, Michael A.
Edisi: 9th ed.     Penerbit: Boston: Irwin/McGraw-Hill     Tahun terbit: 2012     Jenis: Books - Textbook
BukuAdvertising and promotion: an integrated marketing communications perspective  
Author: Belch, George E.; Belch, Michael A.
Edisi: 11th ed.     Penerbit: New York: McGraw-Hill Education     Tahun terbit: 2018     Jenis: Books - Textbook
BukuAdvertising and promotion : an integrated marketing communications perspective  
Author: Belch, George E.; Belch, Michael A.
Edisi: 5th ed.     Penerbit: Boston: McGraw-Hill     Tahun terbit: 2001     Jenis: Books - Textbook
BukuAdvertising, promotion, and other aspects of integrated marketing communications  
Author: Shimp, Terence A.; Andrews, J. Craig
Edisi: 10th     Penerbit: Boston: Cengage     Tahun terbit: 2018     Jenis: Books
BukuEncyclopedia of strategic management , vol.5: marketing communications  
Author: Smith, Paul; Berry, Chris; Pulford, Alan
Penerbit: New Delhi: Crest Publishing House     Tahun terbit: 2002     Jenis: Books - Reference
BukuManagement skills: practise and experience  
Author: Fandt, Patricia M.
Penerbit: West Publishing Company     Tahun terbit: 1994     Jenis: Books

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