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Advanced brand management : managing brands in a changing world
Author:
Temporal, Paul
Edisi:
2nd ed.
Penerbit:
Singapore:
John Wiley & Sons
Tahun terbit:
2010
Jenis:
Books - Textbook
B2B brand management : dengan branding membangun keunggulan dan memenangi kompetisi
Author:
Kotler, Philip
;
Pfoertsch, Waldemar
;
Sihandrini, Natalia Ruth
(Translator)
Penerbit:
Jakarta:
Bhuana Ilmu Populer
Tahun terbit:
2006
Jenis:
Books
Brand leadership
Author:
Aaker, David A.
;
Joachimsthaler, Erich
Penerbit:
Free Press
Tahun terbit:
2000
Jenis:
Books
Brand leadership
Author:
Aaker, David A.
;
Joachimsthaler, Erich
Penerbit:
New York:
Pocket Books
Tahun terbit:
2000
Jenis:
Books - Textbook
Brand Management : A theoretical and practical approach
Author:
Riezebos, Rik
Penerbit:
Prentice Hall
Tahun terbit:
2003
Jenis:
Books
Brand management: 13 strategi untuk mengembangkan merek anda
Author:
Tai, Jacky
;
Chew, Wilson
Penerbit:
Jakarta:
Indeks
Tahun terbit:
2012
Jenis:
Books
Brand metrics : measuring brand efficacy along the customer journey
Author:
Kall, Jacek
Penerbit:
New York:
Routledge Taylor & Francis Group
Tahun terbit:
2022
Jenis:
Books - E-Book
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
Author:
Taylor, David
Penerbit:
London:
John Wiley & Sons
Tahun terbit:
2004
Jenis:
Books
Branding & brand longevity di Indonesia
Author:
Tjiptono, Fandy
Penerbit:
Yogyakarta:
Andi
Tahun terbit:
2014
Jenis:
Books
Brands and Branding
Author:
Clifton, Rita
;
Ahmad, Sameena
;
Simmons, John
Edisi:
2nd
Penerbit:
London:
Profile Books
Tahun terbit:
2003
Jenis:
Books
Global brand strategy : unlocking branding potential across countries, cultures & markets
Author:
Gelder, Sicco van
Penerbit:
London:
Kogan Page Limited
Tahun terbit:
2003
Jenis:
Books
Strategic brand management : building, measuring, and managing brand equity
Author:
Keller, Kevin Lane
Edisi:
3rd ed.
Penerbit:
Upper Saddle River, New Jersey:
Pearson Education
Tahun terbit:
2008
Jenis:
Books - Textbook
Strategic Brand management : building, measuring, and managing brand equity
Author:
Keller, Kevin Lane
Edisi:
2nd ed.
Penerbit:
Prentice Hall
Tahun terbit:
2003
Jenis:
Books - Textbook
Strategic Brand Management : building, measuring, and managing brand equity
Author:
Keller, Kevin Lane
Penerbit:
Prentice Hall
Tahun terbit:
1998
Jenis:
Books - Textbook
Strategic brand management : creating and sustaining brand equity long term
Author:
Kapferer, Jean-Noel
Edisi:
2nd ed
Penerbit:
Kogan Page Limited
Tahun terbit:
1997
Jenis:
Books - Textbook
Strategic brand management : building, measuring, and managing brand equity
Author:
Keller, Kevin Lane
Edisi:
4th ed.
Penerbit:
Harlow:
Pearson Education
Tahun terbit:
2013
Jenis:
Books
The Best of branding : best practices in corporate branding
Author:
Gregory, James R.
Penerbit:
New York:
McGraw-Hill
Tahun terbit:
2004
Jenis:
Books
The Brand Gym : a practical workout for boosting brand and business
Author:
Taylor, David
Penerbit:
London:
John Wiley & Sons
Tahun terbit:
2003
Jenis:
Books
The infinite asset : managing brands to build new value.
Author:
Hill, Sam
;
Lederer, Chris
Penerbit:
Harvard Business School Publishing
Tahun terbit:
2001
Jenis:
Books
The New global brands : managing non goverment organizations in the 21st century
Author:
Quelch, John A.
;
Laidler-Kylander, Nathalie
Penerbit:
Mason, Ohio:
South-Western
Tahun terbit:
2006
Jenis:
Books
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