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A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment
Author:
Shrum, L. J.
;
Burroughs, James E.
;
Rindfleisch, Aric
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 177-192
Advertising and the mind of the consumer : what works, what doesn't and why
Author:
Sutherland, Max
Penerbit:
Australia:
Allen & Unwin
Tahun terbit:
1993
Jenis:
Books
Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior
Author:
Kniazeva, Maria
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 213-232
Beyond Gizmo Subliminality
Author:
Erdelyi, Matthew Hugh
;
Zizak, Diane M.
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 13-44
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Author:
Lindstrom, Martin
Penerbit:
New York:
Free Press
Tahun terbit:
2005
Jenis:
Books - Textbook
Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy
Author:
Bhatnagar, Namita
;
Aksoy, Lerzan
;
Malkoc, Selin A.
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 99-116
Marketing Through Sports Entertainment: A Functional Approach
Author:
Jones, Scott K.
;
Burton, Rick
;
Kahle, Lynn R.
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 309-322
Media Factors That Contribute to a Restriction of Exposure to Diversity
Author:
Schumann, David W.
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 233-254
Media rhetoric : how advertising and digital media influence us
Author:
Mateus, Samuel
(Editor)
Penerbit:
Newcastle upon Tyne:
Cambridge Scholars Publishing
Tahun terbit:
2021
Jenis:
Books
Mental Models for Brand Placement
Author:
Yang, Moonhee
;
Roskos-Ewoldsen, Beverly
;
Roskos-Ewoldsen, David R.
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 79-98
Paths From Television Violence to Aggression: Reinterpreting the Evidence
Author:
Comstock, George A.
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 193-212
People and “Their” Television Shows: An Overview of Television Connectedness
Author:
Russell, Cristel A.
;
Norman, Andrew T.
;
Heckler, Susan E.
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 275-290
Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments
Author:
Wyer, Robert S. [Jr.]
;
Adaval, Rashmi
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 137-160
Product Placement: The Nature of the Practice and Potential Avenues of Inquiry
Author:
McCarty, John A.
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 45-62
Product Placements: How to Measure Their Impact
Author:
Law, Sharmistha
;
Braun-LaTour, Kathryn A.
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 63-78
Sensation Seeking and the Consumption of Televised Sports
Author:
McDaniel, Stephen R.
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 323-336
The “Delicious Paradox”: Preconscious Processing of Product Placements by Children
Author:
Auty, Susan
;
Lewis, Charlie
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 117-136
The hidden persuaders
Author:
Packard, Vance
Penerbit:
New York:
David McKay
Tahun terbit:
1957
Jenis:
Books
The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis
Author:
Greenwood, Dara N.
;
Pietromonaco, Paula R.
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 291-308
The Need for Entertainment Scale
Author:
Brock, Timothy C.
;
Livingston, Stephen D.
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 255-274
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