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Managing innovation and entrepreneurship in technology-based firms.
Author:
Martin, Michael J.C.
Penerbit:
John Wiley & Sons
Tahun terbit:
1994
Jenis:
Books - Textbook
The Concept of Hope and Its Relevance to Product Evaluation and Choice
Author:
Maclnnis, Deborah J.
;
Mello, Gustavo E. de
Artikel dari
Journal of Marketing (EBSCO) vol. 69 no. 1 (Jan. 2005)
, page 1
The Effects of Accessibility by Standards and Decision Framing on Product Evaluations
Author:
Ganzach, Yoav
;
Schul, Yacov
Artikel dari
JOURNAL OF CONSUMER PSYCHOLOGY vol. 4 no. 1 (1995)
, page 61-84
The Impacts Of Country-Of-Origin, Product Involvement, And Product Familiarity On Product Evaluation
Author:
Gitosudarmo, Indriyo
;
Rostiani, Rokhima
;
Nugroho, Sahid Susilo
Artikel dari
Journal of Indonesian Economy & Business (Jurnal Ekonomi & Bisnis Indonesia) vol. 29 no. 2 (May 2014)
, page 165-182
When Corporate Image Affects Product Evaluations : The Moderating Role of Perceived Risk
Author:
Batra, Rajeev
;
Gurhan-Canli, Zeynep
Artikel dari
JMR: Journal of Marketing Research vol. XLI (May 2004)
, page 197-205
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