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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Author:
Aaker, David A.
Penerbit:
New York:
Free Press
Tahun terbit:
2006
Jenis:
Books - Textbook
Branding Consumer Goods : Insights From Theory and Practice
Author:
Kohli, Chiranjeev
Artikel dari
The Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 3 (1997)
, page 206-219
Chinese Consumers' Perception of Alpha-Numeric Brand Names
Author:
Swee, Hoon Ang
Artikel dari
The Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 3 (1997)
, page 220-233
How brand names are special: brands, words, and hemispheres
Author:
Gontijo, Possidonia F.D.
;
Rayman, Janice
;
Zhang, Shi
;
Zaidel, Eran
Artikel dari
Brain and Language (Full Text) vol. 82 no. 3 (2002)
, page 327-343
Testing The Generality of The Name Letter Effect : Name Initials and Everyday Attitudes
Author:
Olson, James M.
;
Hodson, Gordon
Artikel dari
Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 31 no. 8 (Aug. 2005)
, page 1099-1111
Trademarks in the linguistic landscape: methodological and theoretical challenges in qualifying brand names in the public space
Author:
Tufi, Stefania
;
Blackwood, Robert
Artikel dari
International Journal of Multilingualism (Full Text) vol. 7 no. 3 (2010)
, page 197-210
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