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BukuBig think strategy: how to leverage bold ideas and leave small thinking behind  
Author: Schmitt, Bernd
Penerbit: Boston: Harvard Business School Publishing     Tahun terbit: 2007     Jenis: Books - Textbook
BukuMarketing aesthetics : the strategic management of brands, identity, and image  
Author: Schmitt, Bernd; Simonson, Alex
Penerbit: New York: Free Press     Tahun terbit: 1997     Jenis: Books
BukuThere's no business that's not show business : marketing in experience culture  
Author: Schmitt, Bernd; Rogers, David L.
Penerbit: Upper Saddle River, New Jersey: Pearson Education     Tahun terbit: 2004     Jenis: Books - Textbook

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