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A reader in marketing communications
Author:
Kitchen, Philip J.
(Editor);
Pelsmacker, Patrick De
(Editor);
Eagle, Lynne
(Editor);
Schultz, Don E.
(Editor)
Penerbit:
New York:
Routledge Taylor & Francis Group
Tahun terbit:
2005
Jenis:
Books - E-Book
Balancing Marketing Education And Information Technology: Matching Needs Or Needing A Better Match?
Author:
Hunt, Lynne
;
Eagle, Lynne
;
Kitchen, Philip J.
Artikel dari
Journal of Marketing Education vol. 26 no. 1 (Apr. 2004)
, page 75-88
Ethical Perspectives on the Postmodern Communciations Leviathan
Author:
Hackley, Christopher E.
;
Kitchen, Philip J.
Artikel dari
Journal of Business Ethics vol. 20 no. 1 (May 1999)
, page 15-26
Integrated marketing communications : a global brand-driven approach
Author:
Kitchen, Philip J.
;
Tourky, Marwa E.
Penerbit:
Switzerland:
Palgrave Macmillan
Tahun terbit:
2022
Jenis:
Books - E-Book
Raising the corporate umbrella : corporate communications in the 21th century
Author:
Kitchen, Philip J.
;
Schultz, Don E.
Penerbit:
New York:
Palgrave
Tahun terbit:
2001
Jenis:
Books - Textbook
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