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ArtikelA Longitudinal Analysis of Customer Satisfaction and Share of Wallet : Investigating The Moderating Effect of Customer Characteristics  
Author: Cooil, Bruce; Keiningham, Timothy L.; Aksoy, Lerzan; Hsu, Michael
Artikel dari Journal of Marketing (EBSCO) vol. 71 no. 1 (Jan. 2007)  , page 67-83
ArtikelA Longitudinal Examination of Net Promoter and Firm Revenue Growth  
Author: Keiningham, Timothy L.; Cooil, Bruce; Andreassen, Tor Wallin; Aksoy, Lerzan
Artikel dari Journal of Marketing (EBSCO) vol. 71 no. 3 (Jul. 2007)  , page 39-51
ArtikelCustomer Loyalty Isn't Enough. Grow Your Share of Wallet  
Author: Aksoy, Lerzan; Keiningham, Timothy L.; Cooil, Bruce; Buoye, Alexander
Artikel dari Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 89 no. 10 (Oct. 2011)  , page 29-31
BukuLoyalty myths : hyped strategies that will put you out of business - and proven tactics that really work  
Author: Keiningham, Timothy L.; Wallard, Henri; Aksoy, Lerzan; Vavra, Terry G.
Penerbit: Hoboken, New Jersey: John Wiley & Sons, Ltd.     Tahun terbit: 2005     Jenis: Books
ArtikelThe Long-Term Stock Market Valuation of Customer Satisfaction  
Author: Aksoy, Lerzan; Cooil, Bruce; Groening, Christopher; Keiningham, Timothy L.; Yalcin, Atakan
Artikel dari Journal of Marketing (EBSCO) vol. 72 no. 4 (Jul. 2008)  , page 105-122

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