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A Longitudinal Analysis of Customer Satisfaction and Share of Wallet : Investigating The Moderating Effect of Customer Characteristics
Author:
Cooil, Bruce
;
Keiningham, Timothy L.
;
Aksoy, Lerzan
;
Hsu, Michael
Artikel dari
Journal of Marketing (EBSCO) vol. 71 no. 1 (Jan. 2007)
, page 67-83
A Longitudinal Examination of Net Promoter and Firm Revenue Growth
Author:
Keiningham, Timothy L.
;
Cooil, Bruce
;
Andreassen, Tor Wallin
;
Aksoy, Lerzan
Artikel dari
Journal of Marketing (EBSCO) vol. 71 no. 3 (Jul. 2007)
, page 39-51
Customer Loyalty Isn't Enough. Grow Your Share of Wallet
Author:
Aksoy, Lerzan
;
Keiningham, Timothy L.
;
Cooil, Bruce
;
Buoye, Alexander
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 89 no. 10 (Oct. 2011)
, page 29-31
Loyalty myths : hyped strategies that will put you out of business - and proven tactics that really work
Author:
Keiningham, Timothy L.
;
Wallard, Henri
;
Aksoy, Lerzan
;
Vavra, Terry G.
Penerbit:
Hoboken, New Jersey:
John Wiley & Sons, Ltd.
Tahun terbit:
2005
Jenis:
Books
The Long-Term Stock Market Valuation of Customer Satisfaction
Author:
Aksoy, Lerzan
;
Cooil, Bruce
;
Groening, Christopher
;
Keiningham, Timothy L.
;
Yalcin, Atakan
Artikel dari
Journal of Marketing (EBSCO) vol. 72 no. 4 (Jul. 2008)
, page 105-122
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