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Advertising and promotion : an integrated marketing communications perspective
Author:
Belch, George E.
;
Belch, Michael A.
Edisi:
5th ed.
Penerbit:
Boston:
McGraw-Hill
Tahun terbit:
2001
Jenis:
Books - Textbook
Advertising and promotion : an integrated marketing communications perspective
Author:
Belch, George E.
;
Belch, Michael A.
Edisi:
7th ed.
Penerbit:
Boston:
Irwin/McGraw-Hill
Tahun terbit:
2007
Jenis:
Books
Advertising and promotion : an integrated marketing communications perspective
Author:
Belch, George E.
;
Belch, Michael A.
Edisi:
6th ed.
Penerbit:
Boston:
McGraw-Hill/Irwin
Tahun terbit:
2004
Jenis:
Books - Textbook
Advertising and promotion: an integrated marketing communications perspective
Author:
Belch, George E.
;
Belch, Michael A.
Edisi:
8th ed.
Penerbit:
Boston:
Irwin/McGraw-Hill
Tahun terbit:
2009
Jenis:
Books - Textbook
Advertising and promotion: an integrated marketing communications perspective
Author:
Belch, George E.
;
Belch, Michael A.
Edisi:
6th ed.
Penerbit:
New York:
McGraw-Hill/Irwin
Tahun terbit:
2004
Jenis:
Books - Textbook
Advertising and promotion: an integrated marketing communications perspective
Author:
Belch, George E.
;
Belch, Michael A.
Edisi:
9th ed.
Penerbit:
Boston:
Irwin/McGraw-Hill
Tahun terbit:
2012
Jenis:
Books - Textbook
Advertising and promotion: an integrated marketing communications perspective
Author:
Belch, George E.
;
Belch, Michael A.
Edisi:
11th ed.
Penerbit:
New York:
McGraw-Hill Education
Tahun terbit:
2018
Jenis:
Books - Textbook
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